Zurich – Companies need a clear objective. How can they best discover what kind of strategy and communication is actually significant, i.e. material, in both non-financial and financial terms?
Michael Heim, Head of Corporate Social Responsibility at Schweizerische Post AG (Swiss Post), and our Managing Partner Bernd Kasemir will present the materiality process developed jointly for Swiss Post at Forum ö 2019 hosted by öbu. The approach evaluates how the company creates value from three different perspectives in order to achieve a good balance between different types of financial and non-financial information. It focuses on the most effective way of promoting sustainable development and the interests of customers, investors and other stakeholders, as well as the economic business aims and promising implementation strategies.